When you are listed on the Do Not Track Registry®, you request that you not be followed, tracked or your data used to build profiles that are sold and used for advertising. You are requesting a "default opt-in" on the Internet. Ad networks, advertisers and websites will license this list and apply appropriate practices to fulfill this request.


   * How does the Internet blocking process work?
        Those who use tracking technologies will be asked to turn these off for the   
        members listed on the Do Not Track Registry®. This reverses the default status
        from "we track and collect your data; you can try to opt out!" to a new default
        status of "always opted-out" and the trackers must make that happen.
   * How does your cell phone process work?
        If you wish to stop having mobile ads sent to your phone and to keep your
        location secure, with no one watching, recording, storing your travels, SIGN UP
        and the Registry will demand this from mobile trackers.


Your IP address is the unique number series used by your internet provider to recognize your computer and deliver the results you request. This number generally stays the same. It's also easily available (as evidenced by the fact that we show your IP address when you sign into our site) and we are all tracked using our IP address, and possibly additional technologies. There are two primary data points currently "on the table." The other is a new proposed header value for Do Not Track that would direct a  website to disable its tracking when delivering a requested URL. The header proposal is currently under consideration by W3C (the World Wide Web Consortium) for use in all headers. 

DoNotTrackUs will be following the issues and working to best represent our members' wishes while also enabling some tracking elements of a technical nature that are not detrimental to member privacy.


You should enroll on the computer you normally use for personal activities and at the location where you generally use the Internet. When you enroll at home, we'll be adding your personal IP address to the Registry.


As of April 2013, the greatest risk to our email is from the IRS and their claim of seeing all your email without any search warrants or court orders! You have no 4th Amendment rights in your email according to them, based on a failure to establish an expectation of privacy in such communications. But joining DoNotTrackUs will help you establish this expectation, legally. See our TERMS for the following legal statement you express when joining:

  • By joining, I claim my 4th Amendment rights under the U.S. Constitution for my data, including my email messages; further, that I have an expectation of privacy in my email under standards that require a search warrant to be issued only on probable cause for access to messages. Further:
    • I do not knowingly expose my email to public view.
    • I've purposely chosen an email service whose Privacy Policy promises to protect my privacy.
    • I do not agree to nor intend to allow the use of any technology in any manner to acquire any of my communications or data. (that is, you do not agree to ANY surveillance, of any kind).


Many of us may not be aware that our cell phone sends a signal of our location every seven seconds, and the government is anxious to gain access to this. How can being an active member of DoNotTrackUs assist you in resisting government tracking and capture of cell phone data (including location info)?

Our members will assert that they do not intend to knowingly expose their cell phone’s position by turning it on. They do not voluntarily hand over cell phone numbers of personal and business contacts just by using the phone.

It is the position of Do Not Track Registry® that the Stored Communications Act (18 U.S.C. § 2703(d)) protects a 4th Amendment right to privacy in cell location data by requiring “specific and articulable facts . . . reasonable grounds . . . (and) an ongoing criminal investigation.” The act provides a legal method to resist government requests to get such data.

The use of cell location for sending ads is growing greatly and is an area of concern. We believe that a member should be able to stop cell ads if they wish. Location information is a special class of customer information that is meant to be used/disclosed in an emergency UNLESS there is prior expressly given consent. We believe a cell phone user has an objectively reasonable expectation of privacy in call location data.

The government claims cell phone users cannot demonstrate this expectation; therefore, their location can be captured by government agencies without showing any probable cause, without court orders, etc. Your enrollment of your cell phone numbers in the Do Not Track Registry® is given to show this expectation.

We also will be providing template letters for informing cell phone providers that the member consents only to offer the minimum data necessary to provide the service they’ve contracted for and no other; that their data may be used only to provide the service, for billing and to answer customer service inquiries; that property rights are claimed in all personal data created by the customer; that no additional use may be made of their data without their express consent and without sharing any revenue derived from such use. ·        

We're also bound by contract as the agent for our member principal and may not divulge or make use of any member data without express direction or permission of the member principal.


Tracking is done by large websites (Google, Amazon, Yahoo, Facebook, etc.), ad networks (such as DoubleClick), advertisers and so-called first party companies (those companies with whom you do business). They all follow your Internet travels, logging and storing their tracking data. This data can be used to build an identifiable consumer profile and the data stored away to sell or use for sending targeted ads. It is the collection and use of this data that is the primary unfair practice. Since it is your data, it should be controlled by you and the power to allow or prevent its use should be yours.


There are three reasons for trackers to pay attention to your request not to be tracked.

     (1) First, the Federal Trade Commission has told the Internet that the American public needs and is demanding these protections. Further, that the Do Not Track protections will operate similarly to Do Not Call, in which more than 200 million American telephones have been registered to seek privacy.

      (2) It is good customer service for companies to support their customers' wishes in this area. Numerous companies and browsers (including Microsoft, Firefox, Google and others) have agreed and are participating in early efforts.

      (3)  Finally, consumer demand and interest in owning their data are resulting in a new class of property rights in one's personal information, rights which are being supported by courts in numerous class action lawsuits. 


There is a building period prior to full implementation which is under way. DoNotTrackUs.com is working to align its efforts with the expectation of members, the needs of websites in backend operational use of data, and the effective and legal utilization of customer information. We hope to see the start of tracking removal within the coming months.


* Should family members all join?
         We act to protect based on computers and cell phone numbers. Our enrollment
          process does not collect any personal information. We believe that every
          computer in your household will benefit from being registered.

* What if I move?
          If you sign up with a new Internet service provider, your IP address will change
          and your computers should be re-enrolled. Any change in your cell phone
          number would likewise call for re-enrollment of that new number.
* Will my enrollment expire?
* Why do you need my email address?
          We will only use your email address to communicate with you. It will never be
          shared with anyone for any reason without your consent. We need this to
          inform you of any status or activity regarding your enrollment and to administer
          our agency relationship as needed.
* What if I change my email?
          You can simply re-enroll with your new address.
* Can I register without email or cell phone number?
          We must have your correct email address but you do not need to provide your
          cell phone number unless you seek protection for that number.
* Can I register more than one cell phone or computer number?
          Yes, if the IP address or cell phone number is yours and is in use. Think of the
          DoNotCall process as an example. They are protecting telephone numbers and
          if a family has four phone numbers, these can all be enrolled in DoNotCall.gov.
* Is my information kept private?How about security?
          We will only share your IP address and/or cell phone number with  
          authenticated advertisers. Our contract with them will limit and control their
          use of these two pieces of your information. The data in our database is
          heavily encrypted and there is minimal data stored there. Your IP address is
         "in the open" and easily available to anyone.


We have a complaint process that will be put in place after the Do Not Track Registry launches and has licensees. After our launch, if you feel you're being tracked, send us an email. We will audit your IP address and review for tracking violations by advertisers who hold a DNT license. They will be asked to stop. Other remedies will be available, including a complaint to the FTC claiming an unfair trade practice and/or imposition of a fine against the violator.


There are dozens of programs, applications, tools, icons, etc. that promise to help you control cookies and gain greater privacy. It is almost impossible to navigate through installing, using and monitoring these tools. And why should the task be your problem? You're not the one putting the cookies on your hard drive.

We believe the fairest position is for those who are tracking to undertake to stop it if you so demand. And if you claim your rightful ownership of your own computer, its contents and your cell phone, then your request (administered by us, your agent) is legal and fair. We will represent you to make this happen. 

And if you would like to share in the economic value of your data, we encourage you to visit our companion website, MoneyForMyData.com. Advertising will continue, even if you're not being tracked. This makes your data very valuable - and you deserve to seek greater control of it and to share in its economic worth . . . sign up at MoneyForMyData.com TODAY !